The top 5 mistakes independent furniture stores make on social media (and the simple fixes that turn scrolls into sales)
At LoveSeat Media, we work with independent furniture stores every day. We know you're busy running your floor, helping customers, and juggling suppliers—social media often ends up last on the list. But here's the truth:
👉 Most furniture stores are missing huge opportunities online—because they're making avoidable mistakes.
Let's break down the top 5 missteps—and how to fix them starting today.
It's just "sofa, sofa, chair, table" with a price and SKU. That doesn't move people—it scrolls right past them.
Add story, emotion, or purpose. Instead of "Brown sectional, $899," say:
🛋️ "Meet the couch that survived movie night with 3 kids, 2 dogs—and still looked sharp. Built tough, made comfy."
Show it in a real room, not just on a white wall.
No one knows the faces behind the store. No one knows you've been here 20 years or that you sponsor the local hockey team.
🎥 Show behind-the-scenes. Staff birthdays. Deliveries in the rain. Share the human side—it builds trust.
Remember: People buy from people.
Generic content with no local soul. Feels like it could be posted from Toronto—or Texas.
Mention Bathurst. Mention Tracadie. Mention the snowstorm. The local fair. The customer who brought cookies.
📍 It makes your content feel like home—and your store part of the community.
One post in January, then nothing until March. Or five posts in one day. No rhythm = no trust.
🗓️ Pick a realistic schedule. Even 2–3 quality posts per week, consistently, will outperform random noise. Use Meta's free tools to schedule in advance.
Captions sound like they're copied from a catalog. No voice, no personality.
Talk like you do in your store. Add emojis to catch the eye. Use 1–2 short sentences max.
Example: ✨ "Cozy, classy, and finally back in stock. Yes—you can nap on it. 😉 #BathurstStyle"
You don't need to be a marketing expert. You just need to show up like you would in-store: helpful, human, and real.
Let your competitors keep posting bland photos. You? You're about to turn scrolls into sales.
We offer done-for-you social content made for independent stores just like yours. No pressure. No gatekeeping. Just support.